Creativity isn’t just for artists and designers — it’s a business superpower. Whether you’re a coach, consultant, web designer, or marketer, creativity helps you stand out, solve problems, and connect with your audience in fresh, engaging ways. Ready to learn how to be more creative?

At Business Atelier, we see creativity as a craft — just like in a traditional atelier, where artisans refine their skills and create masterpieces.

Your business is no different.

You’re crafting innovative ideas, unique solutions, and impactful experiences for your clients. But how do you cultivate creativity, especially when you’re juggling client work, deadlines, and business growth?

Here’s how service-based business owners can unlock their creative potential — with real-world examples to inspire you.

#1 – Change Your Environment – Like WeWork’s Creative Spaces

Creativity thrives when you step outside of your usual routine. If you’re always working from the same desk or office, try switching it up.

📌 WeWork, the co-working space giant, designs offices that encourage collaboration and creativity with open areas, cozy lounges, and inspiring aesthetics. Their approach shows that a fresh environment sparks fresh ideas.

💡 Try This:

• Work from a coffee shop, a co-working space, or even a park.
• Rearrange your workspace — add color, plants, or vision boards.
• Take “thinking walks” to clear your mind and gain new insights.

#2 – Embrace Play & Experimentation – Like IDEO’s Innovation Lab

Creativity flourishes when you allow yourself to experiment without pressure.

📌 IDEO, a world-renowned design consultancy, encourages its teams to play, brainstorm wildly, and prototype quickly. This mindset has led to innovations in everything from healthcare to retail experiences.

💡 Try This:

• Set aside time for creative brainstorming without judgment.
• Try new tools — AI, design apps, or new workflows.
• Reverse your thinking: If your industry does something one way, imagine doing the opposite.

#3 – Use Storytelling to Spark New Ideas

Sometimes, creativity comes from seeing your service through your customers’ eyes.

📌 Airbnb doesn’t just focus on booking accommodations; they tell customer stories to create a sense of adventure, belonging, and emotion. Their brand stands out because they approach travel from a human-centered, creative perspective.

💡 Try This:

• Ask: How can I tell my brand story in a unique way?
• Share customer experiences and testimonials creatively (videos, social media stories, or blog posts).
• Use visuals and emotions to bring your services to life.

#4 – Collaborate & Seek Inspiration

Creativity isn’t a solo act. Surrounding yourself with inspiring people and learning from different industries can spark incredible ideas.

📌 MasterClass, the online education platform, brings together experts from different fields — chefs, filmmakers, entrepreneurs — to share their creative processes. This cross-industry approach fuels new ways of thinking.

💡 Try This:

• Join a networking group or mastermind to exchange ideas.
• Follow industries outside of your own for inspiration.
• Collaborate with someone new — a photographer, a writer, or a strategist.

#5 – Give Yourself Time to Recharge

The best ideas come when your mind is relaxed, not overworked.

📌 Google allows employees to spend 20% of their time on passion projects — which led to innovations like Gmail and Google Maps. They recognize that stepping away from daily tasks leads to breakthroughs.

💡 Try This:

• Schedule “creative breaks” — listen to music, read, or meditate.
• Avoid burnout — your best ideas come when you feel energized.
• Set aside time not tied to immediate business outcomes, just for exploring new ideas.

Creativity is a Habit, Not a Talent!

I believe that creativity is crafted, just like in an atelier, where every detail matters. Being more creative isn’t about waiting for inspiration, it’s about cultivating a mindset of curiosity, experimentation, and openness. Whether you’re refining your service offerings, creating content, or solving problems, these strategies will help you think differently and stand out.

Now tell me, how do you spark creativity in your business?

xox