Often, my clients ask if they should revamp their website or create one as they launch a new offering. THE question is always, do I need a website in 2024? But what if you don’t have the time (or the budget) to create a website and need to launch something immediately? Are you searching for an alternative to a website?
So, the answer to whether or not you need a website is… YES and NO! Ok, I know this doesn’t help you, so let me explain.
While having a website for a business might seem obvious, it’s crucial to revisit this question regularly as technology and customer preferences evolve.
If you run a product-based business, having a website is not an option. If you run a service-based business, you might wonder if a website is still necessary in 2024.
The short answer is: it depends!
Let’s explore why having a website is beneficial and some viable alternatives if you decide not to go the website route.
The Benefits of Having a Website
#1 – Professionalism and Credibility
One of the most significant advantages of having a website is the professionalism and credibility it brings to your business. In 2024, consumers expect businesses to have an online presence.
A well-designed website can instill confidence in potential clients, making them more likely to choose your services over a competitor who lacks an online presence. For instance, if you are a copywriter, your website can showcase your portfolio and testimonials, detail all your services, tell your story, highlight your experience and qualifications via your ABOUT PAGE, and position yourself as an expert with your Blog, Podcast, or Free Resources you create.
#2 – Accessibility and Reach
A website allows your business to be accessible 24/7!
Potential customers can find information about your services, read testimonials, and contact you anytime. This round-the-clock accessibility can be crucial for attracting new clients, especially those searching for services outside of regular business hours.
I love waking up, opening my computer, and seeing notifications about a new customer, a call request to learn more about my offer, or an invitation to be on a podcast. My website is like the front door of a brick-and-mortar store!
Remember… convenience is the key to your success!
A website can provide various convenient features for your customers, such as online booking, service requests, and payment options. By making it easy for clients to engage with your business, you can enhance their overall experience and encourage repeat business.
#3 – Information Hub
Your website can serve as a central location for all information related to your business. This includes details about your services, pricing, frequently asked questions and contact information.
By providing comprehensive information upfront, you can reduce the number of inquiries you receive and streamline your client onboarding process. I didn’t put prices when I started my business in 2013 and launched my website. But I quickly realized that putting my price saves me so much time. If you’re still unsure about this question, HERE is some information to help you decide.
#4 Digital Marketing and SEO
A website opens up numerous digital marketing opportunities. Search engine optimization (SEO) allows your business to appear in search engine results when potential customers search for services you offer. Additionally, a blog on your website can help attract organic traffic by addressing common questions and providing valuable insights related to your industry.
Alternatives to Having a Website
While a website offers many advantages, other ways exist to establish an online presence and attract clients if you don’t have time to create a website or if you don’t have the budget to hire a designer.
Here are some alternatives that might work for your service-based business:
Option #1 – An email list
An email list is essential for service-based businesses (I always say it’s one of the most important asset of your business), because it allows for direct communication with potential and existing clients, fostering relationships, promoting services, and sharing updates.
You can build an email list without a website by leveraging social media platforms, in-person events, and collaborations. Here are some ideas if you need to build your email list from scratch:
- Use social media to offer valuable content and encourage followers to sign up for your email updates via links in your bio or posts.
- At events, emails are collected through sign-up sheets or QR codes linked to a digital form. Collaborating with complementary businesses can also help you reach a wider audience, offering mutual promotions to grow your email list.
To build my email list, I use Flodesk (oh, and if you use the link, you can get 50% off your first year) to create forms to connect with potential customers. In exchange for their email, they receive free resources, weekly tips, or discounts for my offers.
Option #2 – Networking + Referrals
Never underestimate the power of word-of-mouth marketing. Networking events, industry conferences, and local business groups can help you connect with potential clients and partners.
Encouraging satisfied clients to refer your services to others can also be a powerful way to grow your business without a website. In 2023, more than 80% of our revenue were from word-of-mouth!
Option #3 – Social Media platforms
Social media platforms like Facebook, Instagram, LinkedIn, and Pinterest can be powerful tools for promoting your business. You can create a business profile, share content, engage with followers, and even use targeted advertising to reach potential clients.
Social media is especially effective for businesses that rely on visual content or community engagement.
In 2024, having a website for your service-based business can provide numerous benefits, from establishing credibility to enhancing customer convenience. However, there are other paths to success. Depending on your specific business needs and target audience, other alternatives can work for you.
Ultimately, the decision to create a website should be based on your business goals, resources, and the preferences of your target market. You can successfully market your service-based business in the digital age by carefully considering your options and leveraging the right mix of online tools!
