Episode 23 – HOW TO BECOME A GO-TO-EXPERT. Learning how to become the go-to expert in your industry is essential to growing your business.
Keri doesn’t want to create a mastermind group, but to create this high-ticket product, she believes she needs to be seen as the go-to expert of my industry.
I want to become the go-to expert in my industry, and I want some advice. I currently do 1:1 coaching to help women launch their online courses. From selecting the perfect content, choosing an effective delivery method, to setting up the online course, I help them with all aspects of online course creation. Now, I’d love to create a mastermind group, but to create this high-ticket product, I believe I need to be seen as the go-to expert of my industry. Please help!
Here is what you can do to become a go-to expert in your industry.
Share tips and knowledge for FREE and demonstrate value
Create different lead magnets (FREEBIES) to show that you have expertise. Remember that all the lead magnets you create will help you build your email list. Look at the most frequently asked questions.
If you can help your ICAs by answering those questions, you will be able to build trust.
Share how you started from scratch
When we launch our business, we want quick results; when it’s not happening, we get discouraged. Everyone loves to read behind-the-scenes stories and learn how successful entrepreneurs started.
Giving people that inside look into your brand helps build the KNOW, LIKE, and TRUST factors. They can get to know you better and what you have to offer. Then, they start liking you, and it ultimately builds a level of trust.
Another tip: Share testimonials from various people
Testimonials are one of the essential pieces of a website, landing page, sales page, or any other marketing communication.
Testimonials advertising will help you increase your credibility, increasing sales and business growth.
No testimonials yet? Give FREE access to your products or services. If you provide free access to a few people, they will help you test your offering and get feedback. You can also take on a few clients for case studies.
Remember, the expert was once a beginner. Building trust and being seen as a go-to expert takes time.