Episode 39 – SHOULD I PUT MY PRICES ON MY SITE? Deciding to put your prices on your website is strategic for your business.
Kim is redesigning her website, and she wants to know if she should add her prices to her site.
I will be redesigning my site next month, and I want to know if I should display prices on my website. I offer financial coaching for women, and I often get emails from potential clients asking about my fees. I love answering these emails and providing them with more information on my business, but it’s time-consuming. Any advice? Thanks.
First, let me ask you a question: When visiting other websites if you don’t see a price, does that mean you leave the website and never ask for more info?
Some people believe they will lose potential customers if they don’t display prices.
Others think that will save time because only serious customers will contact them.
There is no right or wrong answer to this question.
The decision to put your prices on your website is strategic for your business.
To help you get started, here is my answer to your question.
Here’s why prices on your site are a game-changer:
Pricing transparency will save you so much time. If someone is not ready to invest the amount of money you’re asking, why lose your time with them via a discovery call? And transparency is an essential value for your brand. It will save you a lot of time by only dealing with clients willing to pay your rates. If they’re getting in touch, it’s because you’re the right fit for them.
People will know if they can or can’t afford you. And if they can’t, they now have a price point from which they can start saving towards working with you. Sometimes you can’t list your prices because each customer gets a customized quote based on what they need from you. Maybe you can give them an idea of what 1:1 coaching or group coaching may cost them. For instance, if your minimum rate is $5,000 for a 3-month 1:1 coaching session, you can put “1:1 coaching sessions starts at $5,000 for a 3-month engagement.” And someone with a budget of less than $5,000 won’t contact you.
Another tip: Show Your Success: I often raise my prices because I get better at my process and increase the value of what I deliver. And honestly, this is not something to hide! When you have a unique value, your offering is priceless. Show your success with testimonials so your potential customers will see value in your offer.
Remember, the best thing you can do is test it. Put your prices on your site for a few weeks and compare the results. If you get more inquiries, more sales, and easier conversions with your prices out there, then you’ll know your audience found it helpful.