Episode 46 – CREATE A BLOG OR PODCAST? When discussing a Blog or a Podcast, we think about content, which is everything in an online business! Christelle, a new business owner, wants to know if having a Blog or podcast is essential.
I launched my business a few months ago, and I need some advice. Do you believe that having a Blog or a Podcast is a must when we start a new online business? It takes so much time to have one or the other, and I need to know if you believe it’s essential. Thanks!
Here are some essential elements you want to consider to decide if you should create a blog or a podcast.
Build your authority.
Writing a post or recording an episode should be about providing content that will have a meaningful impact on your audience. The goal is to position yourself as the go-to expert in your field.
If you are looking for a way to stand out and be seen as an expert in your industry, creating unique content to share in a Blog or a Podcast is essential.
Connect with your audience.
If you are a new business, connecting with your audience is probably one of your goals.
A blog or a podcast can help you achieve that because it’s a place to connect and start conversations with your audience! Providing valuable content allows you to educate and entertain your audience.
But you also want to add calls to action to invite your ICA (your ideal customer or community avatar) to take action, such as sharing their thoughts about your content, subscribing to your newsletter, or buying your products or services.
Drive traffic to your website.
If you provide valuable content, people repeatedly return, driving traffic to your website. The number of visitors to your website becomes the number of opportunities for your business.
Another tip: Blogging or Podcasting will boost SEO. A good SEO strategy will help your content shine and direct organic traffic to your website. Also, good SEO will optimize your visibility online and increase your chances of providing your product or service to more people. If you want more info about SEO, head to this post!
Remember, content and SEO work together to promote web pages, market ideas, and grow organic traffic to a website. Use your Blog or Podcast to be viewed and known on the market.
As I already told you, you don’t need to write a new post or record a new episode every week.
Ready to create your blog or podcast? Keep me posted!