Episode 48 – PICK THE PERFECT NAME FOR YOUR BUSINESS. Choosing the right name for your business is important. It’s often the first element of your business that customers are exposed to. Cassandra is a new business owner, and she wants to know how to build her email list from scratch.
I am looking for the perfect business name for my business. Should I use my own name or create something with different words representing my business. I am an interior designer creating beautiful spaces for kids. Any advice?
Here are some essential elements you want to consider.
You have different options.
Option #1. You can name your business after the market you are in. Let’s think about Social Curator or Social Squares, who provide social media stock images. It’s great for SEO.
Also, by using popular keywords, you make it easier for your tribe to find you, but it restricts you to that market, so if you ever plan to grow beyond that specific market, it may be an issue.
Option #2. Because you are your business, you may want to use your own name. Here are a few examples: Jenna Kutcher, Marie Forleo, and Amy Porterfield.
You automatically seem more relatable and trustworthy. But on the other hand, it doesn’t scream what you do, and it will take some time for people to get to know you through your content.
Option #3. You might want to choose a fun name that will give you a unique edge. It can be as simple as Spotify where they took two words based on what they do, SPOT and IDENTIFY, and merged them to create their name.
I created a fan engagement business for sports teams years ago, and we basically combined three words: YOU ARE FAN and created YoureFAN. We wanted something that captured who we were i.e., a business helping sports teams generate revenues through their fan base.
Whatever your preference, ensures your name represents your brand and is relevant.
Now it’s your turn, but here are some extra tips to help you pick the perfect name for your business.
- Make sure it isn’t difficult to pronounce, is easy to remember, and is easy to spell.
- A good business name reflects who you are and which ideal clients you want to attract.
- If you work internationally, make sure that your name doesn’t mean something offensive in another language.
Another tip: Check if the business name is available. Do a Google search, and don’t forget to check if the business name is available across social media platforms.
Remember, your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.
Ready to pick your business name?