Have you ever thought about building an online business?
We’ve all seen people telling us how easy it is, but things seem to get complicated quickly once we start to investigate.
So here are five truths about building an online business you should know before jumping into this amazing journey!
You need to understand your ICA well
It’s impossible to make money through an online business if you don’t know precisely who your ICA (Ideal Customer or Community Avatar) is. Be specific! You can’t sell everything to everyone! You need to understand their pain points. The more you know about your perfect customer, the more targeting your offer will be, and the more sales you’ll make!
It takes a lot of work upfront
Many people believe that making money online will be “so easy,” but the truth is that it will take a lot of work. There are so many pieces you need to put in place before starting to offer your products or services.
These include your branding, website, copywriting, design, social media, online store, and so much more. Unless you’re already an expert and know how to do all of this, you’ll have to put in a lot of time to learn how to do it to get things set up and ready to work.
Then, you will launch your online business, and you will realize that you’ll need to invest a lot of time into running your business. Be prepared because it takes a lot of work upfront and stays consistent. When I started, I was answering every message via email and social media. Why not hire a virtual assistant? Because I was also collecting information from my ICA (what they want, what they like).
You will need to invest some money
There are many offers online that sell the idea that you can start an online business with no financial investment. But if you want to run a real business, you will need to invest some money.
FREE software can help you get started, but you will need to put money into it at some point. Many people told me to use free software to manage my business when I started my online business.
One investment I made was to invest in Kajabi. It was the best decision for me as I do everything with Kajabi (capture information for my email, send content to my subscribers, run my online courses and mini-course, manage my Sale pages, etc.). It’s worth investing money if you know you’ll get a return on your investment.
You need a funnel that works
A funnel is simply the set of steps that a customer goes through to purchase your offer (products or services you are selling online).
Sales funnels are important because it takes your customers on the journey of the buying process. Proper sales funnels will turn website visitors into email subscribers and email subscribers into customers. I use High Level, and I love it, but you can take any other platform.
You won’t do what you love 24/7
Many people want to launch their online business to do what they love 24/7. But as an entrepreneur, you must be ready to wear many hats. Being your own boss and making your own schedule that’s the dream, right? However, it is essential to recognize that with increased freedom comes increased responsibility. Now, you are accountable for everything that you do (and everything your team does). You won’t do what you love 24/7, but if it’s the price to pay to be your own boss, it’s worth it!
Are you ready to kickstart your online business? Yes, it will take a lot of work upfront, but it can be a gold mine once you get a system that works. Or maybe you are running a successful online business, so tell us about the challenges you faced with you launched it!