March Madness

March Madness is around the corner! The annual NCAA basketball tournament is one of the most significant events in college athletics. You probably don’t have the money to invest in becoming a sponsor of this event (I don’t !), but here are three simple marketing strategies from this major event that you may decide to apply for your business.

Create Online Bracket Contests

Host your online bracket contest and do your promotion via social media to reduce the cost of the contest. It will be accessible to a more significant number of potential customers, and your direct costs will be the cost of prizes that you give out!

Use the hashtag #MarchMadness in March

Do you write a blog, do a Podcast, or create a new promotion? Use #MarchMadness on social media as fans connect and discuss the games. This is a great time to promote promotions you are holding, adding the hashtag #MarchMadness. Can you tweak your offer and do a promotion related to this major event?

Basketball-Related Promotions

March Madness and its related properties are all trademarked terms, but can you create basketball-themed emails for your Newsletter and other advertising related to March Madness? Maybe you can design basketball giveaways for fans ready to engage with you.

Remember, March Madness is one of the most anticipated sporting events of the year, and incorporating it into your marketing strategies can energize your message! You can also apply this strategy to any other major sport event!

What about your marketing strategy? Comment below; I’d love to read about it!


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