Valentine’s Day is around the corner. What are you going to do on February 14? This year, due to the pandemic, the situation for many businesses may be different. Here in Montreal, restaurants are closed. But let’s discuss how entrepreneurs can use seasons, holidays, or off-seasons to develop a new revenue stream. Ready to learn how you can improve your sales during Valentine’s Day?

These are some of the ways they can improve sales throughout the year; here are some tips:

Prospect and cultivate

During the off-season, you must prospect for new clients and cultivate relationships with existing customers. Call and send emails to promote special events or upcoming sales.

Engage with your ICA

Create a blog or use social media to keep in touch with your customers and keep them engaged.

Create a new offering

Develop product lines that have different peak seasons to minimize this risk.

Some of you may decide to improve sales during your Peak-Season to the point where the off-season is irrelevant and not detrimental to your business.

Remember, planning your sales strategy is never done when you own a business, mainly if your business relies on a short window of opportunity to get through the year.

By planning, your business will reduce costs while strengthening your customer relationships.

What about your strategy? Comment below; we love to get your tips!

It’s now time to take action. Ready to improve your sales during Valentine’s Day?

xox