Jannet wants to use March Madness to promote her business, but she has a tiny budget and is looking for tips to create uniqueness and awareness around her brand.

I will use March Madness to promote my business this year, but I need your help. I have a tiny budget, and I want to know how to use an event like March Madness to create a buzz for my social media management business.

I love to create reels on Instagram, any tips you can share to help me create something unique and create awareness around my brand? Thanks.

Here is what you can do.

First, create an Instagram contest to establish which of your followers will win your giveaway, which can be a 1:1 coaching session, free access to a mini-course you have created, or any of your services.

To pick the winner of this contest, you can:

Create a March Madness Challenge Contest

The person who solves the challenge first wins (or the first ten people who figure out your challenge). Ask them to message you once they know the answer.

Ask people to Share to Win

Then, ask people to share your post or tag you in their stories to get your content in front of their friends and followers.

Tag a Friend

This is the most straightforward giveaway format… You ask people to follow you, like the contest post, and tag a friend or two.

Another tip: Create a Testimonial Contest: Ask people to tell you why they love your business, your products, or services, or share an experience they’ve had with your brand.

Remember, giveaways help people identify your brand and remind them of your business!

It’s time to take action and create a new promotion for March Madness with a tiny budget!