Episode 37 – MARCH MADNESS WITH A TINY BUDGET. Learning to promote your business with a tiny budget during March Madness is a plus.
March Madness is the NCAA Division I men’s basketball tournament, a single-elimination tournament of 68 teams competing in seven national championship rounds. The penultimate round is known as the Final Four, when (you guessed it) only four teams are left.
Also, according to Economist, some 45 million people are expected to place bets worth a total of $3.1 billion.
Jannet wants to use March Madness to promote her business, but she has a tiny budget and is looking for tips to create uniqueness and awareness around her brand.
I will use March Madness to promote my business this year, but I need your help. I have a tiny budget, and I want to know how to use an event like March Madness to create a buzz for my social media management business.
I love to create reels on Instagram, any tips you can share to help me create something unique and create awareness around my brand? Thanks.
Here is what you can do.
First, create an Instagram contest to establish which of your followers will win your giveaway, which can be a 1:1 coaching session, free access to a mini-course you have created, or any of your services.
To pick the winner of this contest, you can:
Create a March Madness Challenge Contest
The person who solves the challenge first wins (or the first ten people who figure out your challenge). Ask them to message you once they know the answer.
Ask people to Share to Win
Then, ask people to share your post or tag you in their stories to get your content in front of their friends and followers.
Tag a Friend
This is the most straightforward giveaway format… You ask people to follow you, like the contest post, and tag a friend or two.
Remember, giveaways help people identify your brand and remind them of your business!