I don’t have a website… do I need one? I love using social media to connect with people, but we believe having a website is a MUST; it establishes your credibility. Remember that your social media is only an entry point to your brand.
Here are five reasons why you need one.
Get more credibility
It gives your business more credibility and allows you to create a branded email address (e.g., firstname.lastname@example.org), adding professionalism to your brand.
Get your followers
All your Facebook, Instagram, Twitter, and Linkedin followers could disappear if one of these platforms decides to close its operations… but the email list you built through your website is yours.
Show your products/services
You can show your ICA (Ideal Client Avatar/Community) what they’ll get if they buy from you. Describe your products or services and create a call-to-action to get your website visitors to immediately action (BUY NOW, LET’S CONNECT…).
Communicate & promote 24/7
It stays open 24/7, unlike your business, which most likely doesn’t operate with customers 24 hours a day, seven days a week.
This means that even when you’re not available to interact with your ICA (Ideal Client Avatar/Community) looking to do business with you, your website can provide helpful information and, most importantly, allow customers to make purchases while you’re sleeping!
You can show up in Google search results if you have a good SEO strategy. This means that when people are searching for a product/service, there is a chance your website will show up in the results. Then, you can promote your business & your brand to new people.
Do you have a website that sells? Good CTA (call-to-action) into your website? Let us know on Instagram (@businessatelier.co).
So Cheers to your website, Y’all!